KOTA YOGYAKARTA CITY

 

NIGHTDREAM ABOUT YOGYAKARTA 30 Desember 2025

Saya mimpi ada riot dari orang Timur di Yogyakarta.. dalam mimpi itu mereka menjarah dan mengambil banyak uang cash saya..tetapi meninggalkan kartu kredit saya..

Yogyakarta actually has very strong international value, especially for the kind of pinternational networks. Here are the most unique angles you can promote globally, with talking points you can actually use:

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1. Living Heritage (Not a Museum City)

What’s unique:
Yogyakarta is one of the last places in the world where a living royal system still actively shapes daily culture.

Why it matters internationally:

• The Sultan is still a governing authority, not symbolic

• Culture, leadership, and community are integrated

• This aligns with values-based leadership (very Rotary-friendly)

How to say it:

“Yogyakarta is not a museum of culture — it’s a city where heritage is still lived every day.”

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2. Global Education Hub (Soft Power City)

What’s unique:
Yogyakarta attracts students from Asia, Europe, Africa, and the Middle East.

International relevance:

• Cross-cultural tolerance

• Intellectual capital

• Youth leadership development

Rotary angle:

• Peacebuilding

• Education

• International exchange

How to say it:

“Yogyakarta is a quiet global classroom.”

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3. Batik as World Heritage with Living Innovation

What’s unique:

• Batik is UNESCO-listed, and Yogya is one of its spiritual homes

• Batik here is not just fashion — it’s philosophy, identity, and storytelling

International appeal:

• Sustainable fashion

• Ethical craftsmanship

• Cultural economy

How to say it:

“In Yogyakarta, batik is not a product — it’s a language.”

(Perfect for your batik + global market vision.)

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4. Center of Spiritual Tolerance & Interfaith Harmony

What’s unique:

• Islam, Christianity, Hinduism, Buddhism, Kejawen coexist naturally

• Spirituality without extremism

Why foreigners love this:

• Safe for solo travelers

• Deep but gentle spirituality

• Rare in today’s polarized world

How to say it:

“Yogyakarta teaches harmony without needing to preach it.”

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5. Creative Economy Capital (Art, Design, Contemporary Culture)

What’s unique:

• One of Southeast Asia’s strongest grassroots creative scenes

• Artists, designers, filmmakers, digital creators

International value:

• Cultural diplomacy

• Creative entrepreneurship

• Youth-driven economy

How to say it:

“Creativity in Yogyakarta is not elite — it’s communal.”

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6. Affordability + Quality of Life (Underrated Global Asset)

What’s unique:

• High quality of life at a fraction of global costs

• Ideal for:

  • residencies

  • research

  • social innovation pilots

Why internationals care:

• NGOs

• social enterprises

• cultural exchange programs

How to say it:

“Yogyakarta is where big ideas can grow without big budgets.”

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7. Gateway to World-Class Heritage Sites

Borobudur & Prambanan are globally known, but:

What’s unique:

• They are part of a living cultural ecosystem, not isolated monuments

How to frame it internationally:

“Borobudur and Prambanan are not destinations — they are part of our daily landscape.”

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Best 1–Minute Pitch (You Can Memorize This)

“Yogyakarta is a living heritage city where culture, education, spirituality, and creativity coexist naturally. It’s affordable, inclusive, and globally connected — making it an ideal hub for international collaboration, cultural exchange, and values-based leadership.”

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🌍✨

Tamansari 

Jendela 

Humaeda Living 

Lukisan dari bahan besi atau logam.. 

Mendoan Tempe 

Mendoan adalah makanan khas dari Banyumas, Jawa Tengah, Indonesia 🇮🇩.

👉 Ciri khasnya:

• Terbuat dari tempe yang diiris tipis.

• Dicelup ke adonan tepung berbumbu (biasanya bawang putih, ketumbar, daun bawang).

• Digoreng setengah matang (bukan sampai kering garing), sehingga teksturnya lembek, empuk, dan sedikit berminyak.

Biasanya dimakan hangat dengan sambal kecap (kecap manis, cabai rawit, bawang).

✨ Nama "mendoan" sendiri berasal dari bahasa Banyumasan: mendo artinya lembek, sesuai tekstur tempe goreng ini.

Dalam budaya Jawa tradisional, anak-anak sudah mulai diajarkan berdagang sejak usia dini, biasanya sekitar usia 5–7 tahun, tergantung kondisi keluarga dan jenis usahanya. Ini dilakukan secara alami dan bertahap, bukan seperti pendidikan formal, tapi lewat pengalaman langsung dan pengamatan sehari-hari.

🧒🏻 Usia dan Tahapan Anak Jawa Belajar Dagang

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🌱 Usia 3–6 tahun (balita – TK)

• Anak diajak ikut orang tua ke pasar atau tempat usaha.

• Belajar dengan melihat dan meniru: bagaimana orang tua melayani pembeli, menata barang, menyapa pelanggan.

• Diberi mainan “jualan-jualanan” untuk meniru aktivitas berdagang.

🧠 Tujuan: Menanamkan rasa senang terhadap kegiatan berdagang, dan mengenal interaksi sosial.

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🌿 Usia 7–10 tahun (SD awal)

• Anak mulai membantu hal-hal kecil, seperti membungkus barang, mencatat, atau menyapa pembeli.

• Kadang diajak berjualan barang kecil di lingkungan sekitar, misalnya jajanan atau kerajinan buatan sendiri.

🧠 Tujuan: Belajar nilai uang, kerja sama, tanggung jawab kecil.

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🌾 Usia 11–15 tahun (pra-remaja)

• Mulai dilibatkan dalam pembukuan sederhana, membantu belanja bahan baku, bahkan berjualan sendiri di acara tertentu (sekolah, pasar malam, pameran).

• Didorong untuk punya usaha kecil sendiri, seperti jualan pulsa, kerajinan, atau makanan ringan.

🧠 Tujuan: Menumbuhkan rasa percaya diri, tanggung jawab, dan kreativitas.

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📜 Nilai-nilai yang Ditekankan:

• Jujur (jujur iku laku utama)

• Telaten (tekun dan sabar)

• Ora gumunan (tidak mudah kaget melihat kesuksesan)

• Eling lan waspada (ingat dan hati-hati)

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✍️ Catatan

Pola ini sangat umum di keluarga pedagang tradisional, seperti:

• Keluarga batik di Laweyan (Solo) dan Kotagede (Jogja)

• Pedagang pasar tradisional

• Pengrajin perak, anyaman, makanan tradisional

JOGJA MARK : JOGJAMARK BRANDING 

https://jogjaki.jogjaprov.go.id/prosedur-pendaftaran-co-branding.asp

https://www.dgip.go.id/menu-utama/hak-cipta/biaya

MAKANAN JADUL 

Biskuit Bunga GemRose 

RARE

If you're looking for something rare and unique that stands out in Yogyakarta, here are some unconventional business ideas that might align with your interest in offering something different:

1. Virtual Reality (VR) Cultural Experiences

Create a business that offers virtual reality tours of historical sites, temples, or traditional ceremonies in Yogyakarta. This could attract tourists who want an immersive experience or people from around the world who are curious about Indonesian culture but can't visit in person.

2. Artisan Craft Co-Working Space

Establish a co-working space where local artisans and creators can rent a space to work on their crafts—whether it's batik, pottery, wood carving, or other traditional arts. You can bring these artisans together to collaborate, create, and even host workshops for visitors.

3. Personalized Heritage and Ancestry Experience

Offer personalized experiences where tourists or locals can trace their ancestry or family heritage in Yogyakarta. You can use genealogy tools and historical records to help people connect with their roots and design tours that explore their ancestral origins.

4. Sustainable Water Purification Technology

Develop or sell innovative, eco-friendly water purification systems for homes, farms, or businesses in rural or underserved areas. This would tap into the need for safe drinking water while promoting sustainability. With Yogyakarta’s location near natural reserves, this could be both a profitable and impactful venture.

5. Underground/Secret Experiences

Organize “secret” or underground experiences like hidden dining events, private performances by local artists, or exclusive cultural tours that are only accessible through invitations or a secret network. The exclusivity could appeal to high-end travelers or those seeking unique experiences.

6. Digital Nomad Hub Focused on Local Crafts

With the rise of digital nomads, you could set up a space that caters specifically to digital workers but offers a unique blend of local culture—like a craft-inspired coworking space with locally-made furniture, décor, and even workshops for nomads to learn traditional Indonesian crafts.

7. Interactive Digital Art Installations

Create a business based around interactive art installations or digital exhibits that combine technology with local culture. For example, create an art space that uses augmented reality (AR) or projection mapping to bring historical events or Indonesian myths to life, blending modern tech with ancient culture.

8. Time Capsule Experiences

Offer a service where people can create and "store" time capsules to be opened at a later date (e.g., 10 or 20 years). These capsules could include messages, personal items, and memories from a moment in time. You can even offer guided experiences where people leave their capsules at notable cultural landmarks around Yogyakarta.

9. Exotic Fruit Farm with Global Distribution

Yogyakarta has fertile land, and you could create an exotic fruit farm that grows rare or unique fruits like durian, mangosteen, or even tropical varieties that aren’t widely available. These fruits can then be marketed globally through e-commerce platforms or subscription boxes for international customers.

10. Specialized Health Retreats

Rather than just a general wellness center, create a niche health retreat, such as one that combines physical wellness with spiritual practices, including meditation and traditional Javanese healing methods. This could attract tourists looking for a holistic experience that includes detox programs, rejuvenation, and mind-body connection.

11. Futuristic Farming Solutions

Invest in innovative, high-tech agricultural solutions like vertical farming, hydroponics, or aquaponics. These systems are rare in Indonesia but are growing trends worldwide. You can offer these systems for local farmers or even develop a farm-to-table business model, supplying fresh produce in eco-friendly ways.

12. Sustainable Luxury Fashion Using Local Materials

Start a high-end fashion brand that focuses on sustainability and uses local, eco-friendly materials. It could be a mix of traditional Indonesian fabrics (like batik) with a modern, luxury twist, targeting international markets that value sustainability in fashion.

13. Space for Virtual and Augmented Reality Experiences

Create a center dedicated to VR and AR experiences where people can come to experience a variety of virtual environments. This could include educational programs, historical re-creations of Yogyakarta’s past, or even virtual travel experiences for tourists.

14. Herbal and Traditional Medicine Research Hub

Start a research facility that focuses on the development of natural, traditional Indonesian herbal remedies or wellness products. This can involve both research and creating a brand around high-quality herbal supplements, teas, or skincare products based on local ingredients.

15. Pop-Up Art and Culture Events

Organize exclusive pop-up events such as art exhibitions, food markets, and cultural performances in unexpected or lesser-known places throughout Yogyakarta. The element of surprise and exclusivity could make this an exciting offering for both locals and tourists.

Would any of these rare business ideas align with your interests, or would you like to explore others in more detail?

YOGYAKARTA COMMODITIES

Yogyakarta, officially known as the Special Region of Yogyakarta (Daerah Istimewa Yogyakarta or DIY), has a diverse economy with several key commodities playing significant roles in its trade and distribution networks. According to a 2020 report by the Badan Pusat Statistik (BPS) of Yogyakarta, the primary distribution patterns for strategic commodities in the region are as follows:

• Rice: Producer → Distributor → Retailer → End Consumer.

• Red Chili: Farmer → Collecting Trader → Wholesale Trader → Retailer → End Consumer.

• Shallots: Producer → Collecting Trader → Retailer → End Consumer.

• Broiler Chicken Meat: Producer → Retailer → End Consumer. citeturn0search0

The report also highlights the Trade and Transportation Margins (Margin Perdagangan dan Pengangkutan or MPP) for these commodities in 2019:

• Rice: 14.82%

• Red Chili: 42.48%

• Shallots: 27.97%

• Broiler Chicken Meat: 33.37% citeturn0search0

These figures indicate the percentage of the final consumer price attributed to trade and transportation costs.

In addition to these agricultural products, Yogyakarta is renowned for its handicrafts and furniture industries, which contribute significantly to its exports. The region's rich cultural heritage and skilled artisanship have fostered a thriving market for traditional crafts and furniture, both domestically and internationally.

The distribution networks for these commodities involve various intermediaries, including producers, collectors, wholesalers, and retailers, ensuring that products reach end consumers efficiently.

BAZI YOGYAKARTA

### **BaZi Analysis: Yogyakarta for You (Yang Metal Day Master - Monkey)**  

**Yogyakarta’s Elements:**  

🌍 **Earth (Strong)** → Represents **resources, support, and stability** for you.  

🔥 **Fire (Moderate)** → Represents **career recognition & leadership** for you.  

💧 **Water (Weak)** → Represents **flow, movement, and opportunities abroad** (lacking).  

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### **🔹 How Does Yogyakarta Affect You?**  

✅ **Good for stability, learning, and cultural business.** (Earth supports Metal.)  

✅ **Good for education, traditional arts, and batik business.**  

✅ **Not too intense like Jakarta (less Fire stress).**  

❌ **Not great for international expansion or travel energy.** (Weak Water.)  

❌ **Can feel slow or stagnant for big career moves.**  

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### **🔹 Is Yogyakarta Good for You?**  

- **For business (batik, culture, education) → YES.**  

- **For long-term living → OK, but may feel limiting.**  

- **For international career growth → Not ideal (lacks Water for expansion).**  

### **🔹 How to Balance Energy in Yogyakarta?**  

✅ **Travel often to Water-dominant places (Bali, Singapore, Taiwan).**  

✅ **Use blue/black colors & water elements in your home/business.**  

✅ **Connect with international markets online to expand beyond Yogyakarta.**  

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### **📌 Conclusion: Should You Stay in Yogyakarta?**  

⭐ **Good for a base if you focus on culture, business, and stability.**  

⭐ **Not ideal if you want rapid international career growth.**  

⭐ **Best if you combine it with frequent travel to Water countries.**  

BAKPIA MUTIARA

Asal dari Jogja. Ada training / workshop pembuatan bakpia tapi hanya weekdays. Sabtu Minggu dan tanggal merah tidak bisa. 50rb per orang, minimal 20 orang. Dan bakpia bisa dibawa pulang

Katanya / review kulitnya lebih crispy renyah dan tipis 

Tidak ada marketing. Adanya admin. Tadi saya bicara dengan admin. 

CSR selama ini via proposal saja. Ada proposal , lalu diberikan bantuan.

PELUANG BISNIS

Yogyakarta menawarkan berbagai peluang bisnis dengan potensi keuntungan yang signifikan. Berikut beberapa ide usaha yang dapat Anda pertimbangkan:

1. Bisnis Kuliner: Membuka usaha makanan khas Yogyakarta, seperti gudeg, oseng mercon, atau bakpia, dapat menarik minat wisatawan dan penduduk lokal. Selain itu, konsep angkringan atau warung makan dengan menu inovatif juga populer di kalangan mahasiswa dan wisatawan. citeturn0search7

2. Penginapan dan Homestay: Dengan tingginya jumlah wisatawan dan mahasiswa, menyediakan akomodasi seperti kos-kosan atau homestay di lokasi strategis dapat memberikan pendapatan yang stabil. citeturn0search1

3. Sewa Kendaraan: Jasa rental motor dan mobil diminati oleh wisatawan yang ingin menjelajahi kota dengan leluasa. Menawarkan layanan yang andal dengan harga kompetitif dapat menjadi keunggulan. citeturn0search1

4. Kerajinan Tangan dan Fashion: Yogyakarta dikenal dengan produk kerajinan seperti batik, perak ( salah satu produsennya adalah desa Jagalan) , dan barang seni lainnya.Membuka toko yang menjual produk-produk ini, baik secara offline maupun online, dapat menarik minat pembeli lokal dan internasional.

5. Jasa Fotokopi dan Alat Tulis: Dengan banyaknya institusi pendidikan, kebutuhan akan layanan fotokopi dan alat tulis sangat tinggi. Mendirikan usaha di dekat kampus atau sekolah dapat menjamin aliran pelanggan yang konstan. citeturn0search1

6. Bisnis Online: Membuka toko online yang menjual produk lokal khas Yogyakarta, seperti kerajinan tangan atau makanan ringan, dapat memperluas jangkauan pasar Anda hingga ke luar kota bahkan mancanegara. citeturn0search2

7. Jasa Laundry: Dengan banyaknya mahasiswa dan pekerja di Yogyakarta, layanan laundry kiloan selalu dibutuhkan. Menawarkan layanan cepat dan harga terjangkau dapat menarik lebih banyak pelanggan. in the West CINTAS : https://youtube.com/shorts/WCpXuEVYBBc?si=mCT8YCMb7uGnVg98

Sebelum memulai salah satu bisnis di atas, pertimbangkan untuk melakukan riset pasar mendalam guna memahami persaingan, kebutuhan konsumen, dan lokasi strategis. Perencanaan yang matang akan meningkatkan peluang kesuksesan usaha Anda.

UAJY PUSAT BAHASA kpbb@uajy.ac.id