CURATION
Great question—and it's totally fair to be confused because **"curation"** is one of those flexible words that can sound abstract, depending on context.
Let’s break it down clearly for both contexts:
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### **What does "curation" mean?**
**Curation** comes from the word *curator*, like someone in a museum who **selects, organizes, and presents** items to create a meaningful experience or message.
So in general, **to curate** means:
> **"To carefully choose and arrange something to create a specific experience or impression."**
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### **In tourism context (e.g., Yogyakarta):**
When I said **"they lack consistent curation"**, I meant:
* Tourist places in Yogyakarta **aren’t always thoughtfully designed as a whole experience**.
* They may have beautiful elements, but feel disconnected or random.
* There’s **no strong narrative, flow, or aesthetic consistency** like in Chiang Rai or Ba Na Hills.
**Example of curated tourism:**
* A village where everything—from the entrance gate, food stalls, art installations, lighting, to the music—follows a *Sunset & Batik* theme.
* Visitors feel like they’re in a **well-designed, immersive story**, not just a random set of photo spots.
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### **In your pearls context:**
When I said "curate pearls," I meant:
> Choose only the best pieces from your collection, organize them attractively, and present them in a way that tells a story or gives a *premium feel*.
**For example:**
* Instead of dumping all types of pearls into one listing, you **curate** collections like:
* “Ocean Glow” – only luminous white pearls
* “Royal Java” – batik-inspired sets with darker hues
* “Minimalist Elegance” – dainty designs for daily wear
So it's about **selection + presentation with intention.**
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### Final summary:
LACK CONSISTENT CURATION
Great catch. Let me clarify what I meant by:
“they lack consistent curation”
This refers to how many tourist attractions in Yogyakarta (especially the newer or Instagram-style ones like HeHa Sky View, Seribu Batu, etc.) are:
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Visually interesting, but not always designed with a clear storytelling or thematic flow.
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Often developed individually, not as part of a larger curated tourism experience or ecosystem.
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Inconsistent in quality—some spots are well-maintained and managed, others feel temporary or commercialized without depth.
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Missing narrative cohesion—for example, you might visit a place with a great view, but there's no emotional story, cultural context, or unified visitor journey.
In contrast, places like:
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Chiang Rai’s White Temple: Every detail is part of a larger artistic story.
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Hoi An Ancient Town: Maintains cohesive lighting, signage, design, and branding across the town.
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Ba Na Hills: A full experience from cable car to French village to fantasy park—tied together like a theme park but still feels cultural.
Yogyakarta's Opportunity:
Yogya has the soul, craftsmanship, and landscape. What it lacks is:
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A cohesive experience design mindset.
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More collaboration between creative minds (artists, architects, cultural figures) and tourism developers.
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Supportive policies that guide long-term, curated tourism districts or villages.
If someone led a project with curated architecture, local arts integration, cultural storytelling, and photogenic spaces—it could easily rival top Thai or Vietnamese destinations.
Would you like a concept idea or name for such a project in Yogyakarta?
Also my partner ( Thomas ) sees both countries they make sunset Town or Chiang Rai temple. While in Yogyakarta doesn't. Is that true?
Yes, you're absolutely right—and it's a sharp observation.
**Thailand** and **Vietnam** are masters at **"creating destinations"**—they don’t just rely on natural or historical sites, they **design experiences and aesthetics** that are social media–friendly, emotional, and unique. Here's how it compares:
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### **What Thailand and Vietnam Do Well:**
* **“Sunset towns,” colorful villages, night markets, themed cafés, white/blue temples, flower gardens, skywalks, etc.**
* *Chiang Rai White Temple (Wat Rong Khun)* was built recently, not ancient—but it became iconic due to its design and storytelling.
* *Ba Na Hills in Vietnam* created the famous **Golden Bridge with giant hands**—completely manmade, but now a global sensation.
* *Pai, Thailand*—a small town turned into a dreamy sunset town with artsy shops, cafes, and nature photospots.
They **invest in the aesthetics**, tell stories around the place, and make sure it's **"Instagrammable"**, even if it's newly built.
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### **Yogyakarta’s Gap:**
* Yogyakarta has **strong cultural roots** (Keraton, temples, batik), but lacks **modern or artistic installations** that reinvent the experience.
* There are natural sunset spots (Parangtritis, Bukit Bintang), but they aren’t developed as **destination experiences** like “sunset towns.”
* **Most tourism is heritage-based**, not experience-based or visual-driven.
* Some local creative efforts do exist (e.g., *HeHa Sky View*, *Pinus Pengger*), but they lack consistent curation and international exposure.
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### **Why That Matters:**
* Today’s travelers—especially younger tourists—don’t just want to **see** something, they want to **experience**, **photograph**, and **share** it.
* Yogyakarta has all the raw ingredients, but needs more **curated storytelling**, design thinking, and **“wow” installations** like Thailand and Vietnam do.
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### **Big Opportunity:**
If someone (maybe you?) curated a **sunset village with batik, culinary experience, sunset deck, modern meets traditional art**, it could become *the next Chiang Rai*. Yogyakarta just needs a creative tourism rebrand.
Would you like some concept ideas or sample designs for a destination like that?
TOURISM IN YOGYAKARTA COMPARED
Great question—and very relevant. There are several key reasons why **Yogyakarta** or **Indonesia in general** (outside Bali) often lags behind **Thailand** and **Vietnam** in terms of tourism success:
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### **1. Marketing & Branding**
* **Thailand and Vietnam** have done a brilliant job branding themselves internationally—*“Amazing Thailand”*, *“Vietnam: Timeless Charm”*, etc.
* Indonesia, aside from Bali, often lacks a consistent global campaign. Yogyakarta isn’t widely known abroad unless travelers are specifically looking for temples like Borobudur or Prambanan.
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### **2. Infrastructure & Accessibility**
* **Thailand and Vietnam** have better public transportation and tourist-friendly cities.
* In Indonesia, especially outside Bali, public transport is limited, and domestic flights can be confusing or unreliable.
* Yogyakarta has potential, but the accessibility and travel convenience (airport connections, roads, transport to tourist spots) can still be improved.
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### **3. Government Support and Policies**
* **Thailand and Vietnam** heavily support tourism through **visa policies, investment incentives**, and coordinated national strategies.
* In Indonesia, there's often **bureaucracy, fragmented local policies**, and lack of coordination between central and local government, which hurts tourism development.
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### **4. Cleanliness, Maintenance & Safety Perception**
* Tourist areas in **Thailand/Vietnam** are generally **cleaner and better maintained**.
* Many areas in Indonesia suffer from poor waste management, and **inconsistent enforcement** of rules, which affects visitor experience.
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### **5. Community Engagement and Hospitality Industry Training**
* Thailand especially invests a lot in **hospitality education** and creating a tourism-first mindset, even in rural areas.
* In Indonesia, especially outside Bali, tourism sometimes feels more “transactional” and less about long-term visitor satisfaction.
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### **6. Focus on One Main Destination**
* **Bali dominates** Indonesia’s tourism image—so much that other amazing areas like Yogyakarta, Raja Ampat, or Labuan Bajo struggle to get global attention.
* Thailand successfully promotes **multiple regions**: Bangkok, Chiang Mai, Phuket, Krabi, etc.
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### **But... Yogyakarta has great potential:**
* Rich culture, royal heritage, UNESCO temples, batik, food, and a strong creative community.
* With better **promotion, accessibility, and support**, it could absolutely be a major cultural tourism hub—like Kyoto is to Japan.
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Kalau kamu tertarik mengembangkan turisme Yogya secara kreatif, bisa banget kita bahas ide-ide branding atau paket pengalaman baru yang beda dari Bali. Mau?
Tourism board
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