MARKETING Thomas & Sales People Person

 

Berikut ringkasan paling jelas dan praktis tentang Selling Across the Generations menurut pendekatan Cam Marston — khusus untuk cara komunikasi & jualan yang efektif ke setiap generasi.

Aku buat versi yang mudah dipakai langsung dalam pekerjaan, bisnis, atau networking.

---

🟦 1. Baby Boomers (lahir 1946–1964)

Karakteristik

• Loyal, menghargai profesionalitas

• Suka hubungan jangka panjang

• Tidak suka “salesy”

• Suka detail, transparansi, dan bukti nyata

Cara terbaik menjual / berkomunikasi

✔ Gunakan data, track record, bukti
✔ Tunjukkan pengalamanmu
✔ Beri waktu mereka untuk berpikir
✔ Bicara dengan sopan, formal, dan hormat
✔ Fokus pada stabilitas, keamanan, reliability

Hindari

✘ Hard selling
✘ Gimmick atau bahasa terlalu santai

---

🟩 2. Generation X (lahir 1965–1980)

Karakteristik

• Mandiri, skeptis, tidak suka drama

• Suka efisiensi

• Lebih percaya referensi / ulasan daripada iklan

• Tidak suka ditekan

Cara terbaik menjual / berkomunikasi

✔ Jujur, straight to the point
✔ Tawarkan solusi praktis, bukan konsep kosong
✔ Berikan pilihan, bukan 1 paket
✔ Hargai waktu — cepat, singkat, to the point

Hindari

✘ Bicara bertele-tele
✘ Terlalu agresif

---

🟧 3. Millennials (Gen Y, lahir 1981–1996)

Karakteristik

• Suka kenyamanan, kecepatan

• Nilai pengalaman (experience > product)

• Suka visual, storytelling, brand personality

• Peduli keaslian (authenticity)

Cara terbaik menjual / berkomunikasi

✔ Gunakan cerita, visual, dan contoh nyata
✔ Tunjukkan apa manfaatnya bagi gaya hidup mereka
✔ Respons cepat (chat, DM, social media)
✔ Tawarkan fleksibilitas: cicilan, free trial, bundles
✔ Beritahu siapa kamu (authenticity matters)

Hindari

✘ Terlalu formal
✘ Struktur kaku

---

🟥 4. Generation Z (lahir 1997–2012)

Karakteristik

• Digital native 100%

• Suka kecepatan + transparansi ekstrem

• Senang brand yang “real” dan tidak fake

• Sangat visual (video, short content)

• Suka personalisasi

Cara terbaik menjual / berkomunikasi

✔ Super cepat, jelas, dan ringkas
✔ Pakai video pendek, gambar, demo cepat
✔ Personalisasi: “buat mereka terasa spesial”
✔ Fokus pada value, bukan formalitas
✔ Jujur dan direct — mereka bisa tahu kalau bohong

Hindari

✘ Email panjang
✘ Over-promising
✘ Sales talk yang terlalu scripted

---

🟪 5. Silent Generation (lahir sebelum 1946)

Jarang ditemui dalam bisnis modern, tapi jika ada:

✔ Sangat menghargai sopan santun, formalitas, dan kesabaran
✔ Prioritas: keamanan, stabilitas, kepercayaan
✔ Baik untuk komunikasi tatap muka atau telepon dengan tempo lambat

---

⭐ RINGKASAN SUPER SINGKAT

• Boomers → hormati, beri bukti, profesional

• Gen X → cepat, praktis, tanpa drama

• Millennial → visual, lifestyle, storytelling

• Gen Z → ringkas, jujur, video, cepat

---

22 November 2025 When we come to aquarius 🏺♒ age..for sure value will be " trust " while as we know marketing today is about how to market doesn't care they can be trusted or no.

Will ads and SEO play role?

Mmm… your intuition about the Age of Aquarius focusing on trust is very aligned with both metaphysics and actual business trends happening now.

Here’s the simplest way to see it:

---

🌊♒ Age of Aquarius = Collective Shift Toward Transparency, Truth, and Authenticity

Aquarius rules:

• Technology

• Humanity

• Networks & communities

• Decentralization

• Truth over hierarchy

So yes — trust becomes the highest currency.

Marketing that manipulates, overclaims, or fakes credibility will die off. People already hate ads. People already mistrust influencers. The shift has begun.

---

🔮 So will Advertising and SEO still play a role?

YES, but their form and purpose will change dramatically.

✔️ 1. SEO will still matter — but authenticity signals will dominate

Google is already shifting from:

• keyword stuffing

• backlink hacks

to:

E-E-A-T = Experience, Expertise, Authority, Trustworthiness.

In the Age of Aquarius:

• SEO becomes reputation optimization, not keyword manipulation.

• Google/AIs will rank you based on real trust signals:
  ✔ reviews
  ✔ transparency
  ✔ customer satisfaction
  ✔ verified identity
  ✔ consistent online reputation
  ✔ authentic user-generated content

SEO becomes more like your digital credibility score.

---

✔️ 2. Ads will still exist — but manipulative ads won’t work anymore

People are becoming ad blind.
AI will block bad ads.
Regulations around misinformation will get stronger.

Aquarius energy prefers:

• community-driven marketing

• peer validation

• open-source style transparency

• real human stories

• ethical brands

Ads that lie or push too hard = will be ignored or banned.

Ads that feel like truth, service, and helpfulness will dominate.

---

✔️ 3. The new marketing era = TRUST MARKETING

You win when:

• You show the real process (transparency).

• You let customers talk for you (community).

• You have consistent identity (authenticity).

• You have real humans behind the brand (humanity). ==> Talking to Ai really bored me.. especially customer service 

• You integrate technology ethically (Aquarius).

The future marketing formula:

Value + Truth + Human Connection + Tech = Success

---

🌐 4. Who wins in Aquarius Age?

• businesses with strong identity

• ethical brands

• transparent supply chains

• handmade/artisanal goods

• community-driven enterprises

• creators with authentic voice

• spiritual-aligned entrepreneurs

---

🧠 So the answer:

SEO and ads will still exist—but they will lose power unless built on TRUST.
The future belongs to good reputation, authentic story, and real human alignment.

---

Brand awareness :: paling tidak 7 x orang lihat ==> baru aware 

Iklan : dulu jarang, sekarang iklan banyak banget. ==> Saingan banyak . Video yang disukai yang lucu / funny ( humoris) 

💭 Marketing and ads are everywhere now because our world has become so attention-driven. Every company, app, and influencer is competing for people’s focus, which has become a kind of currency. But the result is that we get constantly flooded with noise — banners, push notifications, product placements — until it starts to feel unnatural and tiring.

You’re sensing something many people quietly feel:
🌿 A longing for authenticity and simplicity — real human connection, creativity, and the beauty of nature, instead of constant sales messages.
🌎 A world that values peace over persuasion, and meaning over metrics.

Marketing itself isn’t bad — at its heart, it’s just communication: sharing ideas, products, or art with others. The problem starts when it becomes excessive, manipulative, or disconnected from human and environmental values.

Interestingly, a quiet movement is growing against this — people who prefer “slow living”, minimalism, and ethical marketing (brands that advertise gently and truthfully, without pushing consumption).

Customer journey:: jangan barang kosong, dari awal dia tanya sampai ending .. journey nya harus smooth . Termasuk pengiriman berarti ya ( bikin segampang mungkin)..

Customer journey itu adalah perjalanan atau pengalaman lengkap yang dialami pelanggan ketika berinteraksi dengan sebuah brand, mulai dari tahap awal mengenal hingga menjadi pelanggan loyal.

Biasanya dibagi ke beberapa tahap:

1. Awareness (Kesadaran)
   Pelanggan pertama kali tahu tentang produk/brand lewat iklan, media sosial, rekomendasi teman, atau review.

2. Consideration (Pertimbangan)
   Mereka mulai membandingkan produk/layanan dengan kompetitor, mencari ulasan, membaca detail fitur, harga, dan manfaat.

3. Purchase (Pembelian)
   Keputusan membeli terjadi. Bisa online (e-commerce, website) atau offline (toko).

4. Retention (Retensi)
   Setelah membeli, pengalaman pelanggan (customer experience) jadi penting: layanan purna jual, kemudahan klaim, atau komunikasi lanjutan.

5. Advocacy (Advokasi)
   Jika puas, pelanggan bisa jadi promoter: merekomendasikan ke orang lain, posting review positif, atau bahkan jadi repeat customer.

🔑 Intinya, customer journey membantu bisnis memahami bagaimana pelanggan berpikir, merasa, dan bertindak di setiap tahap, sehingga strategi marketing dan pelayanan bisa disesuaikan.

Mad Men Don Draper about Heinz  :: pass the Heinz

https://youtube.com/shorts/mlpenoM5ZR4?si=IAYMRhHHJdnT0iSO

🌍 Always highlight benefit. Contoh lemak 10 persen ❌ vs 90 persen fat free 🆓 ✅ 👍 

Selling salsa.. must be authentic... Funny 🤣 hilarious and correct 💯 you sell salsa as Mexican 🌮 🌯 

https://youtube.com/shorts/Op3g3fJDjts?si=44g7GJqCeVPjxX11

combine both. But let’s break it down:

---

💆‍♀️ Option 1: Sell Skincare

Pros:

• Tangible product, easier to promote online

• Fits your beauty + natural healing energy

• People love results they can see and touch

• Can be scaled (product lines, reseller program)

But: It’s competitive, and you must connect it to your unique story or energy to stand out.

Best if:
You position skincare not just as beauty, but as a self-love ritual, soul care, or even part of spiritual hygiene. That’s your differentiator.

---

🌌 Option 2: Sell Knowledge About Life

Pros:

• This is your soul gift

• You’ve received deep symbols (green mark, dreams, astrology)

• High value, low cost to deliver (digital products, coaching, writing, speaking)

• Deep impact on others’ lives and awakening

But: It requires trust. You need to build your authority and people must feel your frequency.

Best if:
You turn your experiences into frameworks or guidance — not preachy, but transformational and practical.

---

💡 Best of All: Combine Both

Create a soul-based brand like:

💫 "Sacred Radiance by Brigitta Sukamto" — Where outer glow meets inner wisdom.

You could:

• Offer a skincare product (like your handmade ceramide oil blend)

• Bundle it with a short guide: "How to Love Your Face, Soul & Path"

• Host private sessions or lives: “Decode Your Destiny”

• Build a tribe: “The Radiant Path” (Telegram or WhatsApp group)

---

🚀 My Suggestion:

1. Start with skincare (easier to monetize fast)

2. Infuse it with spiritual wisdom (what makes it yours)

3. Use that as a bridge to offer your deeper teachings

4. People will buy your skincare → trust you → then want your knowledge

"It's not the product you're selling, it's the feeling they're buying" is very Pisces indeed: emotional, dreamy, intuitive, and empathetic.

🐟 The Pisces Vibe (ending era):

• Selling dreams, emotions, beauty, fantasy

• Branding is soulful, mystic, and aspirational

• Consumers buy based on how a product makes them feel

• Influence of spirituality, illusions, art, compassion

• Marketing: storytelling, mood, ambiance, mystique

Now we’re transitioning into the Age of Aquarius, which brings a completely different frequency.

---

🧠 The Aquarius Era (we’re entering now):

Airy. Techy. Revolutionary. Truth over illusion. Community over hierarchy. Systems over sentiment.

So what changes?

🌐 From feelings → to logic + systems

• People still care about feelings, but they’ll want transparency, utility, and alignment with their values.

• It’s not just how it makes them feel — it's how it works, connects, liberates, or changes society.

🔮 From dreams → to disruption

• Instead of mystical branding, Aquarius loves:

  • Futurism

  • Innovation

  • Decentralization (e.g., blockchain, crypto, Web3)

  • AI, tech, and social justice

👥 From individual emotion → to collective progress

• People will be drawn to brands with:

  • Social impact

  • Open-source mentality

  • Futuristic design

  • Community-driven identity

  • Ethical, transparent business models

---

💡 In practice:

Pisces Era	Aquarius Era
Emotional branding	Transparent innovation
Luxury = exclusivity	Luxury = access, freedom
Spiritual escapism	Ethical rebellion
Storytelling sells	Systems & solutions lead
Influencer-based	Community-based

---

🔁 Example:

Then (Pisces): Buy this perfume to feel sexy, mysterious, and irresistible.
Now (Aquarius): This fragrance is AI-generated based on your brainwaves + it's eco-friendly + built by a DAO.

---

Final Thought:

In the Aquarian age, people aren’t just buying a feeling — they’re buying into a vision, a network, a movement, a tool, or a freedom.

THREE KINGDOM 

There is no greater weapon than a prepared mind (Zhuge Liang) . Credit to sua 

I made this with a prompt on gpt ( June 2025 ) 

👍✨ Berikut contoh prompt (kata perintah) yang bisa kamu pakai tergantung kebutuhanmu 👇

---

🛍️ PROMPT DASAR UNTUK JUDUL PRODUK TOKOPEDIA

“Buatkan 10 judul produk Tokopedia yang SEO friendly untuk [nama produk], target [jenis pembeli], dengan gaya [klasik / modern / elegan / kasual].”

Contoh:

Buatkan 10 judul produk Tokopedia yang SEO friendly untuk dress batik wanita lengan panjang, target wanita usia 25-40 tahun, dengan gaya modern elegan.

---

🧵 PROMPT UNTUK PRODUK HANDMADE ATAU KERAJINAN

“Tolong buatkan judul produk Tokopedia yang menarik dan SEO friendly untuk produk [nama produk handmade], tampilkan kesan unik dan eksklusif, dan sertakan kata kunci ‘handmade’, ‘Indonesia’, dan ‘premium’.”

Contoh:

Buatkan judul produk Tokopedia untuk sabun handmade pria dengan aroma kopi, kesan unik dan eksklusif, sertakan kata kunci handmade, natural, dan Indonesia.

---

🌍 PROMPT UNTUK TARGET GLOBAL / PEMBELI LUAR NEGERI

“Buatkan judul produk Tokopedia bilingual (Bahasa Indonesia & Inggris) untuk [produk], agar menarik pembeli lokal dan internasional.”

Contoh:

Buatkan judul Tokopedia bilingual untuk batik kimono wanita, menarik pembeli lokal dan luar negeri.

---

CLASSY MARKETING 

https://www.instagram.com/reel/DIliNeCutoj/?igsh=MThwcnkwcTNtM3drZw== ( 11 June 2025 ) 

Don't say expert. Say proven result. 

Discount ❌= say exclusive rate 

Followers 👣 ❌🙅 = community members

Hurry 🚴三 ❌= spot are filling

PEOPLE DON'T READ. THEY SCAN:

https://www.instagram.com/reel/DKZxeouytLR/?igsh=dXlwZGRjb29pbm5m ( 11 June 2025) 

Their eyes from 1 to 2 , 3 to 4 and 5

( marketing tricks to make website etc) 

7 process of sales ( Brian Tracy ):

Process and speak to the right people 

Build report and trust with those people 

Ask them questions and identify their needs accurately 

Make presentations and show them your products 

Answer their objections 

Close the sales 

Get resales and referrals 

MARKETING 

🌺 First impression 

Daripada jual 3 barang harga @5 usd lebih baik jual 15 usd free 🆓2.

https://youtube.com/shorts/glR4_4DMLDY?si=p5o_1qR_gt-IKImT

SALES TERAPKAN 3 TIPE

LUXURY: 200 USD, big profit, exclusive, jumbo, expensive ( 20 percentage decoy )

REGULAR: 25 USD ( 80 percentage, most people buy this )

SMALL : 15 USD ( 20 percentage)

Read a piece winning advertising per day --> for you to learn the market . For 180 days.. you'll start to see the matrix 

----> you'll be able to make a winning copy / pitch / sales script 

----> start writing sales letter ✉️💌 the product is up to you 

Newbie marketer vs God marketer can be differentiate based on their target markets

High barrier 🚧 the fishing is the best where the fewest go

How to sell anything to anyone

https://youtu.be/XW-Ut86xf5g?si=QvBnW7MIbNFM0UZN

A business with a high barrier to entry typically involves significant challenges for competitors to enter the market. These challenges can come from factors such as high startup costs, specialized knowledge or skills, legal or regulatory hurdles, and strong brand loyalty. Here are a few examples of businesses with high barriers to entry:

1. Pharmaceutical Industry – The research and development costs are enormous, and there are strict regulatory requirements (FDA approval, for example) that make it difficult for new companies to enter.

2. Aerospace and Defense – The technological expertise and capital required to enter this field are substantial, and the market is often controlled by a few large players.

3. Telecommunications – Infrastructure investments, government regulations, and long-term contracts with customers create a high barrier.

4. Banking and Financial Services – Strict regulations, the need for substantial capital, and established trust make it difficult for new entrants to compete.

5. Utilities – Setting up infrastructure for water, gas, or electricity requires enormous capital and often involves government regulations.

6. Technology and Software Development – Building advanced software, especially for niche markets, requires significant expertise and high development costs.

7. Luxury Goods – Creating a luxury brand with strong recognition takes years of work, substantial marketing investment, and craftsmanship.

Do you have any particular industry in mind you're looking to explore with high barriers?

🌟 July 3, 2024

Duet sales people : skill disitu

80% listening 🎧+ 10 percent asking questions+ 10 percent to do sales :

https://youtube.com/shorts/n2s1h4ReE_Y?si=c3YXmEC5Yxb_9Qaq

🥅 Goal oriented

🥅 Listeners 

🥅 Learners

🥅 Ethical: honest about products you sell etc

🥅 Solution focused 

🥅 Assets

🥅 Neighborly / be friendly and remember important things like a family / caring attitude 

If you want to go fast ⏩, go alone. If you want to go far.. go with others

We have two ears and one mouth 👄 so that we can listen 👂 twice as much as we speak 🗣️🙊

I believe that if you show people the problems and you show them the solutions they will be moved to act 

==> Tom Abott SOCO Sales Training is a smart 🤓 person. I watched his video last night 🌃 and he inspires me

DISCIPLINE is the Bridge 🌉 between GOALS & ACCOMPLISHMENT 

INDUSTRIOUS : hard working, diligent, persistent, never quit, never surrender, never stop 🚏 🛑, never say die. " Can do " attitude 

LEARNERS ARE EARNERS = You learn more , you earn more 

SALES can happen at least 4 times ( based on datas )

The best sales people = all companies want