📖 you're losing sales because you can't diagnose exactly.. you need to know what buyers want. There's possiblity the buyers don't know what they want too. All you need to know is to diagnose correctly
📚 The ability to emphatize your customers , have emphaty
The best sales Person/ sales people ::: all companies want
The sales process refers to the series of steps a company or individual takes to convert a prospect into a customer. It often involves several stages, from initial contact to closing the sale and maintaining customer relationships. While the exact process may vary depending on the business model, here’s a common framework:
### 1. **Lead Generation**
- **Objective**: Identify potential customers (leads).
- **Methods**: Advertising, content marketing, social media, referrals, trade shows, cold calling, inbound marketing.
### 2. **Lead Qualification**
- **Objective**: Determine if the leads are a good fit for the product/service.
- **Methods**: Ask qualifying questions, assess their needs, budget, authority, and timeline (commonly using the BANT or CHAMP framework).
### 3. **Needs Assessment**
- **Objective**: Understand the customer's specific needs and challenges.
- **Methods**: In-depth conversations, questionnaires, and research.
### 4. **Presentation/Demonstration**
- **Objective**: Showcase how your product or service can solve the customer’s problem or fulfill their need.
- **Methods**: Product demos, presentations, case studies, and testimonials.
### 5. **Proposal/Quote**
- **Objective**: Offer a formal proposal or quote based on the customer's needs.
- **Methods**: Provide pricing details, terms, and conditions, ensuring it aligns with the customer’s requirements.
### 6. **Handling Objections**
- **Objective**: Address any concerns or hesitations the customer might have.
- **Methods**: Active listening, providing additional information, and overcoming resistance with value propositions or guarantees.
### 7. **Closing**
- **Objective**: Secure the commitment and finalize the sale.
- **Methods**: Negotiation, offering discounts or incentives, setting up contracts, or using closing techniques like the assumptive close or urgency close.
### 8. **Post-Sale Follow-Up**
- **Objective**: Ensure customer satisfaction and build long-term relationships.
- **Methods**: Customer support, follow-up calls, feedback surveys, loyalty programs, and cross-selling/up-selling.
A well-structured sales process ensures that sales teams are aligned, can track progress, and increase conversion rates. Each step should focus on understanding and addressing the customer’s needs while building trust.
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