Price Pricing Mark Up

 

PRICING ILMU 2 Agustus 2026

Seorang fotografer mau jual 300 USD untuk 10 pemotretan tapi ga laku. Orang lain jual sangat murah. 

Bapak master datang lalu bilang kalau kamu turunin harga, itu suicidal loh.. Lebih baik kamu bikin 1 pemotretan 50 USD. Lalu exclusive package + akses ke full studio 1500 USD..fotografer bilang ga mungkin ada yang beli 1500. Bapak master bilang ya makanya itu, dengan client bandingkan, pasti mereka pilih yang 300 dan 300 itu jadi ga terasa mahal.. 

Orang itu ga tahu value apapun. Mereka biasanya membandingkan. Kalau kamu kasi perbandingan yang 1500 itu maka mereka pilih yang 300 kan. Ga terasa mahal jadinya. 

Karena kalau kita ikutin harga pasaran. Kita bisa Broke dengan jual harga yang ga masuk akal. lebih baik master pricing psychology saja yah

==> ini masuk akal sekali. 

https://youtube.com/shorts/4pgUYzcDOew?si=8VrV87Rzt0L253Im

ROUND 30K OR 29,6K?

For pricing, here are some considerations:  

1. Psychological Pricing:  

   - **28,600 IDR** gives the impression of a more affordable price, making it look like a deal.  

   - **30,000 IDR** is a rounded number, easier for customers to remember and simplifies transactions.  

2. Market Positioning:  

   - If your target is price-sensitive customers, **28,600 IDR** may attract more buyers.  

   - If you want a premium feel, **30,000 IDR** is better.  

3. **Tokopedia Fees & Profit Margin**:  

   - Check Tokopedia's transaction fees. Sometimes, slightly rounding up (e.g., **29,900 IDR**) helps cover fees while keeping it psychologically appealing.  

4. **Competitor Pricing**:  

   - If competitors sell at 30,000 IDR or higher, staying at 30,000 IDR is safe.  

   - If they sell lower, you might need to offer better packaging, branding, or bundle deals.  

### Recommendation:  

**30,000 IDR** is easier for customers and keeps your product perceived as a quality choice. If you want to push sales faster, **29,900 IDR** is an alternative.  

1. **Easier Transactions**: People prefer rounded numbers, especially for cash payments or e-wallet top-ups.  

2. **Minimal Difference**: The 400 IDR gap is small and unlikely to influence buying decisions significantly.  

3. **Perceived Value**: 30,000 IDR feels like a quality product, while 29,600 IDR might make it seem like you’re trying too hard to look "cheap."  

CONCLUSION 😸 😀

I’d go with **30,000 IDR**. It’s cleaner, easier for transactions, and doesn’t feel like you’re trying to make it look cheaper. Plus, the small difference won’t really impact sales, but it keeps your margins slightly better.

5 TIMES?

Common is 5 times mark up. Here's almost 50 times mark up ( crazy 😧)

https://youtu.be/LkhQQOzfczc?si=FQ0qCwlaoGV7b7Sg