A white-label SaaS (Software as a Service) refers to a software solution that is developed by one company but branded and marketed by another company as its own. This means the company using the white-label product can customize the branding, design, and features of the software to match their own branding and business needs without having to develop the software from scratch.
White-label SaaS solutions are popular because they allow businesses to quickly launch new products or services, reduce development costs, and focus on customer acquisition and support rather than building a product from the ground up. Examples of white-label SaaS products include email marketing tools, project management software, and CRM systems, where businesses can resell or offer these solutions to their own clients under their brand.
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